The Origin

Following graduation, he took his newfound knowledge and began working at a large aerospace company associated with NASA. He was intrigued by the technology and the tools at his disposal – which allowed him to hone his technical craft – but he was left creatively hungry.

Swertfeger left the aerospace firm and began a small digital advertising company in 1991. He surrounded himself with creative influencers who were masters at photography, illustration, and business. He absorbed techniques on how to identify niches, differentiators and market disruptors. In fact – he became one.

His curiosity continued along with his passion for branding and understanding market segmentation and the power of disruption. Ultimately, he left the technology field. Swertfeger headed north to assume the role of a Marketing Director at the nation’s largest manufacturer of concrete trucks and garbage trucks.

Here – the thought of product, price, promotion and placement met a stiff headwind of perception, commoditization, brand loyalty and product performance. It was time to put the processes he learned into practice along with his innate creativity and innovative technology. And for the next 30 years, he built a team of innovative entrepreneurs that grew powerhouse brands in the heavy equipment, energy and digital information market spaces. He was the first Phoenixx to rise. Now he has formed a multi-faceted marketing consortium of like-minded professionals to focus on companies that need the help that only a Phoenixx can provide. xPect more from your Marketing. House of Phoenixx. Where Brands Come to Rise.